We’ve all seen posts on various loops about how to market ourselves as authors. Bookmarks, speaking engagements, book signings. Blogs *VBG*
Yesterday I think this author in Indonesia took the prize. What was his marketing ploy? Something straight out of the Simpsons – he dropped cash – yes, cash! – from an airplane over a soccer field. 100 million rupiah. Before you get too excited and want to head to Indonesia to see if there’s anything left, that’s worth just under $11K US. Considering that the average worker in Indonesia earns less than $2 a day, it got me wondering. Would it result in those people using that money to buy his book, do you think?
What would you do if you stumbled into a windfall? If someone literally dropped money from the sky. Would you go out and buy his book? Or someone else’s? Would you use it to pay off a bill? Or be totally frivolous and self-indulgent?