Another blog I regularly read – The Fog City Divas’ Dishing With the Divas Blog – have just announced they’re going to stop posting. It’s not the first group to throw in the towel. I’ve been seeing it over and over again lately both with groups and individuals.
Other bloggers I regularly read have cut down their posting schedule from daily to every other day to two or three times a week, and I can read the writing on the wall for others.
Blogging takes an incredible amount of time – both in coming up with an idea that the author thinks people might be interested in, and the actual preparation. I can’t tell you the number of edits mine go through even once I hit post. Yesterday’s post took 90 minutes – from finding just the right picture and formatting it for posting, to writing and rewriting and rewriting again. An hour and a half that I should have spent writing on my manuscript (or cleaning house – in that choice, blogging wins hands down.) Personally I love reading other people’s blogs, getting that insight into other people’s lives. It’s like being able to sneak a peek into people’s diaries …
When I got serious about my writing, I was told that blogging was both a marketing tool and a networking necessity. Have you ever bought a book based on someone’s blog? For my part, I have to answer that question with a resounding yes. So maybe there’s something to the marketing idea, but how many books actually got sold based upon someone’s blog … was the payoff worth the effort?
At the moment, I have no plans to stop blogging, though I don’t have a schedule and post sporadically. What about you? Do you see yourself continuing with your blog? Or will you decide your efforts should go more toward your newsletter?