Are blogs now passé? 14


Another blog I regularly read – The Fog City Divas’ Dishing With the Divas Blog – have just announced they’re going to stop posting. It’s not the first group to throw in the towel. I’ve been seeing it over and over again lately both with groups and individuals.

Other bloggers I regularly read have cut down their posting schedule from daily to every other day to two or three times a week, and I can read the writing on the wall for others.

Blogging takes an incredible amount of time – both in coming up with an idea that the author thinks people might be interested in, and the actual preparation. I can’t tell you the number of edits mine go through even once I hit post. Yesterday’s post took 90 minutes – from finding just the right picture and formatting it for posting, to writing and rewriting and rewriting again. An hour and a half that I should have spent writing on my manuscript (or cleaning house – in that choice, blogging wins hands down.) Personally I love reading other people’s blogs, getting that insight into other people’s lives. It’s like being able to sneak a peek into people’s diaries …

When I got serious about my writing, I was told that blogging was both a marketing tool and a networking necessity. Have you ever bought a book based on someone’s blog? For my part, I have to answer that question with a resounding yes. So maybe there’s something to the marketing idea, but how many books actually got sold based upon someone’s blog … was the payoff worth the effort?

At the moment, I have no plans to stop blogging, though I don’t have a schedule and post sporadically. What about you? Do you see yourself continuing with your blog? Or will you decide your efforts should go more toward your newsletter?


14 thoughts on “Are blogs now passé?

  • Sela Carsen

    I’m still blogging. I go through phases, though, where I ignore it for days and weeks, then come back with a vengeance. At the moment, I’m on a 3/4 day a week schedule that seems to be working. I don’t feel the pressure to be sparkling and witty every day, but I do feel an obligation to keep up with it.

    I do think it’s waned in popularity with the advent of MySpace, Twitter, FaceBook and every other social networking site out there. I’ve slashed those to a minimum, recognizing the drain on my time, as well as the stress of keeping up with everything.

    I don’t see it disappearing entirely, though, and I do still think that some sort of blogging is one of the best marketing tools authors have right now.

  • Leah Braemel

    Thanks for commenting, Sela. I much prefer blogging to MySpace or Facebook. Despite what I’ve seen other say, I don’t see them as such a good marketing tool as a blog – I would buy a book off a good review on a blog than I would from a MySpace page.

    And Twitter-well, that’s just too much work, I don’t see myself signing up for that. But then again, I don’t even use my cell phone more than once a week.

  • Leigh Royals

    I also sporadically blog. I had a friend years ago tell me that for a writer, i don’t write much. That was a kick in the pants and now I try to blog more often.

    I still think it is a good way to get your name out there. Not THE way, but one way.

  • Sue L

    I think that longevity and some minimal consistency is more important then just slogging the posts out. (of course, I want to believe that since I’ve never been one that could post on a frequent or regular basis).

    I have to admit, I prefer blogs that post weekly or several times a week rather than daily because I can’t keep up with reading daily.

    and I love the new blog gadget that shows the recent posts of linked blogs. I’ve been using that a lot.

    All things tend to have a popularity cycle, but I think blogs have a good hold and will be around for awhile longer.

  • Nell

    I’m a pretty regular blogger. Most of the bloggers that seem to have stopped were the ones that were commercial rather than personal. I like the personal ones with a mix of homelife and writing.

  • Leah Braemel

    Leigh – I agree, I think it’s still a good way to get your name out there, that’s why I’m surprised when people give it up, especially group efforts.

    Sue – yes, I love that new blog list tool – I also have a few (Kristin Nelson’s and a couple others) who have RSS feeds so I can keep track of them too. Definitely handy.

    I went through my blog list the other day and deleted anyone who didn’t update more than once every couple of weeks. Except for one – The Naked Truth – they’ve taken the summer off but plan to come back.

    Nel – I like that mix too. If the blog is ONLY reviews or promotion, I don’t follow it. But I’ve been seeing a mix of both personal and group blogs just dropping out. I can understand people’s frustration if their blogs aren’t getting many comments – but a few people don’t realize that you have to put some time in and read other people’s too if you’re an individual. Sort of a “I’ll scratch your back if you scratch mine” type of deal.

    So thanks for commenting 😉

  • Amy Ruttan

    I blog, and I’m getting back in tune with it, and the six of us are as well.

    It’s just been a busy year.

    Especially for me, and I was so sapped in the evenings from working and then staying up late to write.

    Anyways, I’m getting back into the swing of things.

    I won’t give up blogging. Not yet. 🙂

  • Susan Helene Gottfried

    I gotta agree that the social sites don’t do promotion the way blogs do. And besides, my blog is just fun, darn it. I’m having a blast writing it and ultimately, that’s what matters.

  • Julia Smith

    Blogging is a beast unto its own. If the blogger is not a blogger at heart, but only doing it to market her other writing, that blog will ultimately fold. I love blogging for its own sake and run towards every post with open arms.

  • Leah Braemel

    Susan and Julia – Exactly! I love blogging too. I often wonder if anyone’s interested in my posts, and I know I rant far too often, but I quite enjoy the creative process. And as I said, I love that insight when I read other people’s blogs. That’s why I get frustrated when people toss in the towel and give up a blog I enjoy reading. Ah, well, I think you may have nailed it on the head, Julia – maybe they’re not bloggers at heart.

  • Julia Smith

    Leah – I finally did The Writing Meme you tagged me with back in May. I saved it up for a day when I could think…

  • Cora Zane

    Business-y stuff aside, I enjoy blogging – personal blogging, in particular. That’s why I do it. If I didn’t, I know I would have given it up a long time ago. As it stands, though, I’ve been at it for close to four years, and I don’t plan to stop any time soon. It’s the ultimate diary – one you don’t have to hide. (And one that never gets lost by accident, so it turns up in a place you wish it hadn’t!)

    I do occassionally run out of things to say, or I get tired, or I simply can’t find the hours in the day to post something (especially around the holidays).

    Even so, typically I run four or five posts a week on my personal blog. This is more like a therapeutic thing, though. If I have something to promo – great! I go for it. But more often than not, it’s just life in general I write about.

    I agree with what Sela said. I think Myspace, Twitter, and Facebook and other sites like that have dampened the whole traditional blogging thing. But social sites are a terrible drain on time. I have tried to keep up with it, but I just can’t. I have accounts at all those places, but I only visit them occasionally now to save my own sanity.

    As for group blogs, I’ve accepted that they come and go – even ones that get a lot of hits. The thing with group blogs is that you have a small number of people trying to put the featured content of an entire website on a blog – and then update that everyday. That takes a LOT of work. Unless you’re really a dynamic blogger, or schedule things months in advance, that’s very hard to keep up with. I get burned out just thinking about it. It really doesn’t surprise me when a group blog goes under – just considering the work involved.

  • Marley Delarose, Author

    I’ve been busy busy but I don’t want to quit blogging. I enjoy it even though I don’t get to it as often as I used to and I often, like Cora, run out of things to say.

    Not all of us are inspired like Leah. I would miss your blog if you quit, Leah. I understand the time involved. It shows in the quality of your posts.

    I hope mine made it onto your less than a week list.

    Hopefully, when I get trained on the new job, I’ll be able to return to a routine.

  • Leah Braemel

    Marley – no worries, yours is still up there, as is anyone who has said they’ve been away at Nationals or on vacation. I’m not THAT picky. I’m just getting bummed that more and more blogs I like to read are being dropped.

    Cora – I had thought that a group blog would actually be less work. If you have a group of say 8 or 10 authors, you’d only have to come up with a post once every 8 or 10 days. (That’s using a prebuilt blog site such as blogspot, not anything that would take a lot of coding *shudder*)

    I’m going to keep blogging, never fear, Marley. And I have to apologize to all those people who post a blog that I read but don’t comment. I really do go through every single one of those blogs on my sidebar. You post, I’ll read. I guarantee it. I just often don’t have a clue what to say in response.

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