I could be talking about the over-a-foot of snow we received yesterday or those icicles blocking my view from my kitchen window.

I’m not.

I’m snowed under by all the marketing and publicity that goes along with the release of a book. Holy Moly, why don’t they warn a newbie author when she finally makes a sale what can be involved?

I’ve been spending hours researching review sites and setting up author pages on places like Manic Readers and The Romance Studio. Investigating page hits to see if buying an ad on this site or that is worth the money. Should I take an ad out on Joyfully Reviewed or not? How about Coffee Time Romance, Fallen Angels or Romance Junkies? What brings the best “return on investment”? Banners? Static or rotating cover ads? Features? Interviews? Radio interviews?

I have no idea. From what other authors have told me what works for one doesn’t work for another. It’s all a mystery.

Other authors have very kindly invited me to be a guest blogger on their blogs. However, one thing I’ve discovered is that most people will look at that post and if it’s a blatant “Buy My Book” blurb and excerpt only, they’ll click off. So I’ve been struggling to write more chatty style posts, working in the blurb so it’s not obviously a sales job. And I’ve tried to make each post unique. For instance, I’m guest blogging over on JK Coi’s blog on Friday, and I was completely stuck on what to write about for days until Gizmo Guy suggested I ‘interview’ one of my characters. Brilliant!

Some people have provided ‘interview’ questions for me to answer which I thought would make it easier for me. Wrong. “Describe your Perfect Day” was a question I had to answer for Kate Davies‘s “Meet the Author Monday“. I had to sit and ponder that one. Did she mean one I’d already lived? Or one I dreamed of? Two totally different answers. (I’ll let you know when that one posts.) I still have to finish the questions Marley has asked. I also have a blog post due for Erotic Muses on January 26th, a regular “Buy My Book” post on the Samhain blog on the 27th (Private Property‘s release day), Greta Wheeler’s interview over on I do not want to wait I want the book now blog (already written and submitted thankfully) goes up on the 28th. I have a blog post to write for the Samhellion blog on the 29th, and another for Rose Marie Wolf on February 3rd.

Oh, and I mustn’t forget that I was the Featured Author over on Michelle Pillow and Mandy Roth’s Raven blog earlier in January and my contest there closes on Sunday so I have to choose a random winner and announce that on the 26th. I’m going to be receiving more questions for the Featured Author spot over on The Romance Studio I booked for February. And then there’s the cover/link I put in the Passionate Ink‘s Booknotes newsletter.

All this while I’m trying to write the next novel in the Hauberk series. Needless to say, that’s not going as fast as I’d like. Arrrgh. And I have to go through all this again in May?

As I said, I feel completely snowed under.

In addition to being snowed in. The snow past the chairs is thigh high which makes it interesting when I’m slogging out to fill the bird feeder.

Snowed Under
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3 thoughts on “Snowed Under

  • January 19, 2009 at 11:14 am

    Promotion is always difficult. I think you’re doing a great job. I don’t think I do enough promotion, but as you’ve pointed out, it does take a lot of time. It’s confusing too, because what works for one book doesn’t necessarily work for another book.

    After many books I’ve taken the approach where I do a little and concentrate on writing more books. There’s no easy answer!

  • January 19, 2009 at 2:14 pm

    The drifts are huge butt high here.

    And promo UGH. I have had no time for that recently. I can’t even wrap my mind around it right now.

  • January 19, 2009 at 7:52 pm

    *shudder* Yep. It was cold here today too. I’ll bet it didn’t get over 60 today. …*running and ducking*

    You’re doing a great job with the promotion!!! 8 days and counting!

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