So I’m working in my office this morning and I hear Gizmo Guy laughing out loud. A half minute later he calls me into the family room and says “Here, you have to watch this.” This turns out to be this commercial for the Schick Quattro razor for women. Now I’m not generally a commercial watcher, we tend to mute them automatically. But this was the perfect example of “show don’t tell” that didn’t need sound to get its message across. Gizmo Guy still can’t believe what they’re implying in the ad. Yes, we know it’s done, but do we really need a commercial discussing …well, watch the video and you’ll know what he’s talking about… You may even get it better if you don’t listen to it with the sound turned on.
Show, Don’t Tell