I’ve got two books coming out in the next two months, and once again I’m stuck scratching my head trying to figure out the best ways to promote them. That’s one thing I never really thought about when I first got serious about writing. I mean, I can put words together, but the marketing end of it? Yikes! Sales are something I’ve always tried to stay away from and now I’m on my own trying to figure out what works. Trouble is, what I’ve learned is that what works for one book release doesn’t necessarily work for another. Considering Deliberate Deceptions is a contemporary romance with a m/f pairing, I figure it needs to be aimed to a different market than Tangled Past which is a historical romance with a m/m/f menage.

I’m already on all the social networking sites — I Twitter, I Facebook (although I have to admit FB confuses me sometimes). I blog here, albeit more occasionally than I’d like. I have some cover ads up at a couple of review sites, though I’m not convinced I’ve ever sold a book through one. Several authors have very VERY kindly offered to host me on their blogs and even sent interviews which helps a lot for those days/weeks when I’m blogged out. I even created this cool little widget that counts down to Tangled Past’s release. (You can click on the “Get Widget” tab at the bottom and get a copy for yourself if you want to put it up on your sidebar. Hint hint.) I’ve had to contact the Widget people to try and figure out how to create a second one as so far it seems to be they only let you have one type of widget at a time. (Of course, something that easy can never be “easy”.)

Anyway … here’s my question for you — how do you find out about new releases–either of authors you know or those you don’t? Do you click on those cover ads on review sites? Buy based on reviews (or conversely, don’t buy because of a review?) Do you follow along on review sites’ Yahoo groups when they do author chats? Or do you skip over them as just more…promo.

I (and lots of other authors too) want to know….

Head scratching time

9 thoughts on “Head scratching time

  • April 18, 2011 at 3:35 pm

    I learn about books from blogger and review sites.

    • April 18, 2011 at 4:07 pm

      ah, so the review sites do work…do you buy based on a review then, Estella? Or can an interview or feature interest you enough?

      • April 19, 2011 at 3:28 pm

        I don’t buy on review alone, I also read blogger interviews.

  • April 18, 2011 at 3:40 pm

    I find out about new books through other people’s blogs. One thing you could do is to get all your followers to help you out πŸ™‚ Put together a post with some text we can all copy and paste with the cover, etc, and I’m sure we would all love to help out with the promo.
    Moira Rogers did something like that (she had a kindle as a prize, but even a prize of a free book to a winner would be enough I’m sure) and she had something like over 100 blogs participate πŸ™‚

    • April 18, 2011 at 4:08 pm

      I saw Moira had set something like that up but I wasn’t sure how she did it. Guess I’ll drop her a line…Thanks, Natasha!

  • April 18, 2011 at 4:06 pm

    I have tried a lot of review sites but only found one (Dear Author) that reviews in such a way that I can decide if I want to read the book.

    I don’t understand the appeal of Twitter. It seems like a lot of busy chatting and I’m not like that so I don’t get it. I am on Facebook and found authors I like there. I have “liked” them and then I get their status updates. Authors are generally pretty amusing so once or twice a day I check in to see if anyone has said anything entertaining.

    Generally speaking, if some author says “And so and so has a book out today! You’ll love it!” I do not take their word for it. Especially if this is an author totally outside their own genre or genres and the ONLY TIME they get mentioned by the author I like is when that person has a new book out. πŸ˜‰

    If an author is also a voracious reader they will occasionally mention books they like or leave the floor open on their blog or something (a la Nalini Singh every Friday) to share what people are reading. I love that and I take note if the same book is mentioned several times.

    • April 18, 2011 at 4:11 pm

      Allie – Personally I very rarely buy books based on reviews because reading is so subjective. Books that I’ve really liked have had bad reviews and books that have been praised to the heavens I’ve put down unfinished. But like you, if I see a book mentioned by others multiple times, I am more likely to give it a second look. Or a first look. So the good old word-of-mouth is probably the best…

  • April 18, 2011 at 7:13 pm

    I know I don’t buy because of reviews. BUT I do read the blurb, and that is what might make me buy the book πŸ™‚

  • April 18, 2011 at 8:02 pm

    Hence my use of the word “read” and not the word “buy” when going by reviews. πŸ™‚ I use the library for new authors. If the library does not have the book, I won’t try out a new author.

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