I’ve got two books coming out in the next two months, and once again I’m stuck scratching my head trying to figure out the best ways to promote them. That’s one thing I never really thought about when I first got serious about writing. I mean, I can put words together, but the marketing end of it? Yikes! Sales are something I’ve always tried to stay away from and now I’m on my own trying to figure out what works. Trouble is, what I’ve learned is that what works for one book release doesn’t necessarily work for another. Considering Deliberate Deceptions is a contemporary romance with a m/f pairing, I figure it needs to be aimed to a different market than Tangled Past which is a historical romance with a m/m/f menage.
I’m already on all the social networking sites — I Twitter, I Facebook (although I have to admit FB confuses me sometimes). I blog here, albeit more occasionally than I’d like. I have some cover ads up at a couple of review sites, though I’m not convinced I’ve ever sold a book through one. Several authors have very VERY kindly offered to host me on their blogs and even sent interviews which helps a lot for those days/weeks when I’m blogged out. I even created this cool little widget that counts down to Tangled Past’s release. (You can click on the “Get Widget” tab at the bottom and get a copy for yourself if you want to put it up on your sidebar. Hint hint.) I’ve had to contact the Widget people to try and figure out how to create a second one as so far it seems to be they only let you have one type of widget at a time. (Of course, something that easy can never be “easy”.)
Anyway … here’s my question for you — how do you find out about new releases–either of authors you know or those you don’t? Do you click on those cover ads on review sites? Buy based on reviews (or conversely, don’t buy because of a review?) Do you follow along on review sites’ Yahoo groups when they do author chats? Or do you skip over them as just more…promo.
I (and lots of other authors too) want to know….